Sales Team of One

Chapter5 Endnotes & Citations

Chapter 5: Pillar 3 - Content That Converts - Endnotes

  1. Business Wire, "2021 Benchmark Report of B2B Content Engagement and Lead Conversions," May 25, 2021, https://www.businesswire.com/news/home/20210525005015/en/2021-Benchmark-Report-of-B2B-Content-Engagement-and-Lead-Conversions.

  2. dsmn8, "Thought Leadership Statistics You Should Know," accessed December 2024, https://dsmn8.com/blog/thought-leadership-statistics-you-should-know/.

  3. LinkedIn Business, "Social Selling for Companies," accessed December 2024, https://business.linkedin.com/sales-solutions/social-selling-companies.

  4. LinkedIn Business, "Social Selling for Companies," accessed December 2024, https://business.linkedin.com/sales-solutions/social-selling-companies.

  5. Personal Branding Blog, "Success Story: Build Your Personal Brand to Land Major Clients," accessed December 2024, https://personalbrandingblog.com/success-story-build-your-personal-brand-to-land-major-clients/.

  6. Butler Street, "If I Only Knew Then What I Know Now: A Sales Success Story," accessed December 2024, https://www.butlerstreet.com/post/if-i-only-knew-then-what-i-know-now-a-sales-success-story.

  7. First Page Sage, "B2B Content Marketing Conversion Rates," accessed December 2024, https://firstpagesage.com/marketing/b2b-content-marketing-conversion-rates/.

  8. Business Wire, "2021 Benchmark Report of B2B Content Engagement and Lead Conversions," May 25, 2021, https://www.businesswire.com/news/home/20210525005015/en/2021-Benchmark-Report-of-B2B-Content-Engagement-and-Lead-Conversions.